Our Founder

Color Us Simply Holistic (CUSH) was founded by Toni Hall Parker, a serial wellness advocate who received her certification as a Holistic Health Coach at the Institute for Integrative Nutrition (IIN) in New York.

After graduating from IIN, Toni soon realized that nutrition was only part of the answer to achieving total health when she learned that over 60% of ingredients used in personal care products are absorbed through the skin.

Unfortunately, during that time, there were only a few companies that cared about safety, so Toni decided to make her own healthy personal care products with the help of her husband Joe, an expert formulation chemist trained by one of the biggest beauty brands in the world. A few months later, the “My CUSH Life” Lifestyle brand was born.

Toni and Joe sourced ingredients from every exotic place in the world to create high performance beauty care made with “tried and true” botanicals that you love, but with the modern-day twist of high performance science that you demand today.

When Toni’s not talking about hair and skincare, she is talking about nutrition, mental health, and fitness, and has been a source of support to hundreds of her customers who’ve sought nutritional advice on anything from hair loss to chronic illness.

If you want to know how to cut the toxic relationship that's causing your hair loss, just ask Toni. Or, perhaps, you’d like to know what to eat for weight loss, to become vegan, or even to go Keto—just ask Toni. She's the sister that every woman needs, and has been a trusted confident to her customers from the first day she launched CUSH and helped them create beauty inside and out! 

Our Mission

 First and foremost, we look at beauty the same way we look nutrition—from a total wellness pint of view. We pledge to:

  • Create natural, non-toxic, salon quality beauty products that actually work, but at an affordable price;

  •  Formulate clean beauty products without testing on animals

  •  Source sustainable ingredients that help our indigenous communities grow financially stronger

  •  Create products with minimal waste to maintain a livable earth for our children.

  • To provide you with nutritional, emotional, and lifestyle advice to help you on your “mycushlife” journey to look as beautiful at 50, as you do at 25 or 40.